A história está na interação: as experiências digitais de Bonhomme para marcas de luxo | Codrops

Some studios are recognizable long before you read their name. Not because every project follows the same visual formula, but because they all share the same level of care: precision in every interaction, clarity in every narrative, and a seamless alignment between what a brand wants to express and what users actually experience. Bonhomme is one of those studios.

Founded in Paris in 2013 by Morgane Urbain and Emmanuel Cruellas, Bonhomme was built on a simple conviction: digital is far more than a communication channel—it is where brand experiences truly come to life. Over the past decade, this philosophy has led to more than 125 projects, over 200 international awards, multiple Studio of the Year nominations at Awwwards, and long-term collaborations with brands such as TAG Heuer.

A Founder-Led Studio with a Hands-On Approach

What distinguishes Bonhomme from larger agencies is not its size, but its structure. The studio is deliberately built around a compact team, with its two founders personally involved in every project from beginning to end.

Morgane Urbain leads creative direction, shaping brand identity, visual consistency, and the overall communication strategy. Emmanuel Cruellas oversees art direction, experience architecture, interaction design, and creative development, ensuring that every digital product combines technical excellence with a refined user experience.

This close involvement creates an uncommon level of continuity throughout each project. The same people who define the initial creative vision are responsible for validating the final result. That consistent, senior-level perspective allows Bonhomme to deliver the same level of excellence whether designing an international e-commerce platform for a luxury watchmaker or developing an interactive installation for Cartier’s historic headquarters on Rue de la Paix in Paris.

A Complete Digital Expertise, from UX to Immersive Experiences

UX/UI: Designing with Purpose

Bonhomme’s digital offering spans the entire design process, from strategic scoping to technical implementation. Rather than treating design and development as separate disciplines, the studio approaches them as complementary practices that evolve together throughout every project.

At Bonhomme, UX design is rooted in the principles of Design Sprint methodology. Every project begins with a structured discovery phase involving stakeholder interviews, user journeys, empathy mapping, and collaborative workshops to align teams before a single interface is designed.

User flows are then prototyped, tested, and refined through successive iterations. The resulting interface is never simply a visual proposal—it is a carefully considered response to real user behaviors, shaped until every interaction feels effortless and intuitive.

Premium E-commerce: Driving Conversion Without Compromising Brand Identity

For Bonhomme, a successful e-commerce platform should extend the brand experience rather than interrupt it. Purchasing should feel like a natural continuation of the journey, not a transactional break.

Each project starts with an in-depth customer experience audit, combining user research, qualitative interviews, and journey analysis before entering the design phase. This process allows the studio to balance artistic direction with commercial performance, creating platforms that inspire confidence while optimizing conversion.

This expertise has led Bonhomme to collaborate with brands including TAG Heuer, Maison Montagut, Nescens, and renowned watchmaker Jean-Claude Biver, designing premium shopping experiences where storytelling and performance coexist seamlessly.

Corporate Websites: Structuring Institutional Communication

Designing a corporate website begins with designing information itself. Before creating any interface, Bonhomme analyzes the organization’s communication objectives, audiences, and content ecosystem to define a clear information architecture. Navigation is then structured around intuitive user journeys that help visitors quickly access the information most relevant to them.

The visual interface is built on a documented design system composed of reusable components, ensuring long-term consistency, scalability, and maintainability. This approach has been applied to projects for France Télévisions, Perrier, the Festival de Cannes, and international law firm Sekri Valentin Zerrouk, each requiring a different balance between institutional communication, editorial clarity, and brand expression.

Immersive Websites & WebGL: When Technology Becomes Storytelling

If there is one area where Bonhomme has earned a distinctive reputation within the digital design community, it is creative development. The studio designs immersive digital experiences powered by WebGL, real-time rendering, shaders, and advanced interactions—not as visual effects for their own sake, but as storytelling tools that deepen a brand’s narrative and strengthen emotional engagement.

Projects such as the TAG Heuer Carrera Skipper landing page, with its real-time 3D ocean environment, the Lacoste Heritage experience, Audi Dare TT, and Bonobo illustrate the studio’s ability to combine creative technology with meticulous art direction. Every interaction is purposeful, every animation supports the narrative, and every technical choice contributes to the overall brand experience. Performance remains a core consideration throughout the process.

Every WebGL experience is engineered with browser compatibility, loading speed, and rendering optimization in mind, ensuring that immersion never comes at the expense of usability.

Design Systems: Building for Long-Term Consistency

A well-designed digital product should be able to evolve without losing its identity. For this reason, design systems play a central role in Bonhomme’s methodology. Rather than treating them as simple UI libraries, the studio develops comprehensive design frameworks that combine visual language, interaction principles, reusable components, typography, grids, color palettes, and interface states within fully documented Figma libraries.

These systems are designed for the teams who will maintain and expand the product after launch. They provide a shared language between designers and developers, accelerate production, and ensure consistency across every touchpoint while remaining flexible enough to support future growth. By establishing a scalable foundation from the outset, Bonhomme enables brands to introduce new features, pages, and services without compromising the integrity of the user experience. Organizations such as France Télévisions and TAG Heuer continue to rely on design systems conceived and implemented by the studio.

Mobile Applications: Extending the Brand Experience

For Bonhomme, a mobile application is more than a functional tool—it is a natural extension of a brand’s ecosystem. The studio designs bespoke iOS and Android applications that begin with a deep understanding of user behavior, business objectives, and product strategy.

Each project starts with user research, personas, user journeys, and information architecture before evolving into modular interfaces designed to remain consistent as the product grows. The resulting UI systems are built to adapt across devices, screen sizes, and future product iterations, ensuring both usability and long-term scalability. Among the studio’s notable mobile projects are the official Festival de Cannes application and Audi Spotted, both designed to deliver intuitive, engaging experiences while remaining faithful to each brand’s identity.

Interactive Installations: Bringing Digital Experiences into Physical Spaces

Bonhomme’s expertise also extends beyond the screen into physical environments. The studio designs interactive installations for exhibitions, flagship stores, trade shows, pop-up experiences, and cultural venues, combining digital storytelling with spatial design to create memorable brand experiences.

These projects draw upon the same disciplines that shape the studio’s web experiences—art direction, UX/UI, interaction design, and creative development—while addressing the unique technical constraints of physical environments, where reliability, responsiveness, and ease of use are critical. Notable projects include the interactive installation for Cartier on Rue de la Paix in Paris, immersive experiences for Coca-Cola, and large-scale installations developed for Renault and Dacia.

Regardless of the medium, Bonhomme pursues the same objective: technology should always serve the story—not the other way around. Every interaction should feel effortless, even when it is supported by sophisticated technical execution. And every touchpoint, from the first visit to a website to the final screen of a mobile application or an immersive installation, should faithfully express the essence of the brand.

Explore More on Bonhomme

• Paris Web Agency — Overview
• E-commerce
• Immersive Websites
• WebGL
• UX/UI
• Design Systems
• Mobile Applications
• Product Design
• Interactive Installations
• Corporate Websites